What is the main goal when developing content groups?

The primary goal of developing content groups is to organize content into topical and evergreen categories. This practice allows marketers to create a structured approach to content creation, ensuring that information is easily accessible to the target audience. By categorizing content, businesses can enhance user experience, as visitors can quickly find relevant information within specific topics.

Additionally, organizing content into evergreen categories ensures that the material remains relevant and valuable over time, providing long-term benefits in terms of search engine optimization (SEO) and audience engagement. This strategy also facilitates more efficient content planning and management, as teams can prioritize topics based on their goals and audience needs. Overall, establishing content groups fosters a more strategic and user-focused content marketing approach.