What does a content inventory examine during a content audit?

A content inventory is a critical component of a content audit, focusing specifically on evaluating the types and forms of existing content within a website or digital platform. This includes assessing various attributes such as the format (text, video, images), categories (blog posts, social media updates, whitepapers), and overall structure of the content available. The purpose of this examination is to gain a comprehensive understanding of what content exists, how it is organized, and its relevance to the audience. By identifying the types and forms of content, marketers can better strategize future content creation, ensuring that it aligns with their goals and meets the needs of their target audience effectively. This analysis can also highlight gaps in content that need to be addressed and ensure that all content serves its intended purpose.